Signia has today announced the launch of its new Active Pro range – a revolutionary new hearing aid that combines innovative technology with discretion and style.With Active, the company hopes to combat the “hearing aid stigma” held by many people, encouraging those suffering from hearing loss to seek a stylish solution that is tailored to their needs.
Emma Jones, Brand Manager at Signia UK, said: “We know it can often be difficult for consumers to overcome a resistance to ‘traditional’ hearing aids. We hope our new ‘hearable-style’ design will help many feel more comfortable and confident to start their hearing journey.”
Hearing loss is an entirely individual condition, and varies widely depending on the scenario, whether it’s walking in a crowded street, working in an open-plan office, or dining in a busy restaurant. The Active range boasts Signia’s Xperience™ YourSound™ technology, which gives the wearer superior speech understanding in noisy and challenging environments, tailored to their needs.
In line with its appearance, Signia Active also offers many of the features associated with consumer earbud devices, such as Bluetooth® connectivity for music, streaming and phone calls on the go. Lithium-ion rechargeability of up to 26 hours, and the benefit of Qi wireless charging as an option through the pocket-sized Signia Active Charger, meaning full flexibility and independence for busy lifestyles.
Signia Active also features the popular Signia Assistant. This landmark artificial intelligence (AI) digital assistant allows wearers to enjoy 24/7 support via the Signia app on their smartphone.
Signia Assistant uses AI to continually optimise the support it provides and to learn each hearing aid wearers’ preferences for the most personal hearing experience possible.
Via the Signia app available for both iOS and Android, the assistant provides:
• Settings tailored to the personal benefits of the hearing aid wearer to achieve an even clearer sound and best speech comprehension in every situation
• Answers to questions about the handling of the hearing aids and to easily recall every detail discussed during the appointment in the form of intuitive text-based dialogue and how-to-videos
• Higher quality of follow-up appointments through a new level of realworld usage insights.
