Budget is biggest barrier to digital disruption in pharma despite increasing spend

36% of senior leaders agree that funding is the biggest barrier to digital adoption and transformation 51% of pharma businesses are planning to increase their digital spend over the next two years, but it might not be enough Effective measurement opens doors to funding, but 64% agree that project metrics are often not aligned to wider organisational goals More than a third (36%) of senior leaders in pharma agree that funding is the biggest barrier to digital adoption and transformation, despite organisations planning to increase investment in digital products and services over the next two years. This is according to Graphite Digital’s Disconnected Pharma report, based on 100 in-depth interviews with executives from some of the sector’s leading companies about their current digital … Continue reading Budget is biggest barrier to digital disruption in pharma despite increasing spend